Blotout is excited to announce the release of v0.13, our biggest update of 2021.
This version empowers businesses to measure and attribute across online and offline systems, while delivering self-serve upgrades in seconds through Docker + Argo CD integration.
With v0.13, marketers, product managers, and customer success teams gain:
- More accurate attribution
- Deeper analytics
- Streamlined workflows
All without code.
Highlights from v0.12
Before diving into v0.13, here are some important updates from v0.12 that set the stage:
- EL+T Zero Code Pipeline Support
- Scaling Airflow to manage hundreds of data pipelines
- Cross-Platform Attribution for campaigns
- 1P ID Graph — build your own ID resolution via UI/UX
Major Features in v0.13
1. HttpOnly Server-Side Cookie for Lifetime Attribution
Browser privacy changes are disrupting traditional analytics.
Blotout’s server-side 1P cookies enable businesses to catalog users securely and track attribution over a lifetime—not just within restrictive attribution windows.
✅ Marketers can finally measure CAC, LTV, and long-term campaign impact without losing data to browser resets.
2. Enhanced Reporting with Key Chart Breakdowns
Reporting is now richer and more flexible. Every chart can be broken down by:
- Campaign
- Referrer
- Country
- Browser
- OS
- Platform
This enables quick reporting views for growth teams and executives, helping them optimize spend with clarity.
3. Campaign Filter Support for Marketers
Marketers can now filter charts by campaign and time period in real time—making it easy to track:
- Traffic
- Leads
- Conversions
- Support tickets
4. Online/Offline Segment Filtering
Blotout’s built-in CDP enables CRM + offline data unification.
With v0.13, users can apply these segments across:
- Metrics
- Funnels
- Retention cohorts
👉 Identify patterns and causality instantly.
5. Customer 360 Portal
For the first time, Blotout introduces a cross-platform Customer 360 view.
Product and success teams can now:
- Look up a customer’s journey
- Identify pain points
- Evaluate lifetime value
Powered by the ID graph and lifetime cookies.
6. Web & App Reporting Widgets
To replace gaps in GA or Matomo, Blotout adds prebuilt widgets integrated with Apache Superset dashboards.
Teams can instantly view:
- Visitor trends
- Remarketing potential
- High-traffic pages
7. CAC and Campaign Performance Reporting
With growing data loss from FB, Google, and privacy updates, marketers often miss true CAC attribution.
v0.13 introduces 90-day attribution and lookback windows, enabling accurate CAC measurement and campaign ROI tracking.
8. Retention Chart Upgrades
Blotout now distinguishes between new vs. total users in retention cohorts—helping growth teams see if they’re truly improving customer quality and retention.
Infrastructure Upgrades
- Airflow 2.0 — Scale to 100+ pipelines per deployment
- Docker + Argo CD — Instant self-serve infrastructure upgrades
What’s Next in v0.14
Looking ahead, Blotout v0.14 will focus on:
- Self-Serve Deployment via Terraform
- Reduced EL+T Pipeline Friction with GA & Segment support
- Upgrades to Airbyte and Apache Superset
Conclusion
Blotout v0.13 is a game-changer for marketers, data teams, and customer success leaders.
By enabling:
- Lifetime attribution
- Unified customer views
- Advanced CAC reporting
- Real-time segmentation
👉 Blotout is redefining how companies measure marketing ROI in a privacy-first world.
🚀 Ready to transform your analytics and attribution? Request a demo and see Blotout in action.
FAQs
Q1: How does Blotout v0.13 solve cookie tracking issues?
A1: Blotout uses HttpOnly server-side cookies tied to your domain, enabling secure, long-term attribution unaffected by Apple, Firefox, or privacy browser restrictions.
Q2: Can I analyze offline and CRM data in Blotout?
A2: Yes. With segment filtering, you can combine offline, CRM, and online data to analyze customer journeys holistically.
Q3: What is the Customer 360 Portal?
A3: It’s a cross-departmental view of each customer’s journey, combining online and offline interactions into one profile for support, product, and marketing teams.
Q4: How does v0.13 improve CAC measurement?
A4: With 90-day attribution and lookback windows, Blotout provides more accurate CAC reporting than traditional platforms that lose data due to privacy restrictions.
Q5: What infrastructure upgrades should I expect?
A5: Blotout upgraded to Airflow 2.0, Argo CD, and Docker for faster, scalable deployments and will soon add Terraform self-serve capabilities.