Unlike traditional cross site tracking providers, Blotout installs in your cloud, enabling you to analyze 100% of users.
Blotout automates cross platform system event collection and developer codified events – providing clear articulation of user type conversions and fallouts.
Blotout automatically assigns referrers and LTV to both organic users and marketed consumers — automatically revealing how referrers drive site traffic while providing a clear understanding of conversion metrics.
Blotout provides row and column level access management. RBAC provides role based access while as columns are text classified for automatic PII and PHI detection. Explicit policies need to be created to access PII and PHI. Custom policies need zero code.
The Blotout container comes with an enterprise grade warehouse and data connectors that require no expertise. Plug and play your data at any frequency, and build out your customer data platform that requires no coding.
Blotout uses a NLP based text classifier that automatically segments your content to IAB V2 and Demographic lookalikes. Besides segmentation, you can generate brand safety context alongside. No software required - 3 clicks and done.