Blotout’s rebrand marks its true Version 1.0. The new logo reflects a digital-first infrastructure company built for a rapidly changing internet, with infinite possibilities for merchants to own and scale their identity stack through AI and modern data architecture.

Amazon’s new “Shop Brand Sites Directly” offer sounds like a win for merchants — no fees, direct checkout, more control. But look closer. The customer, and their data, still belong to Amazon. Just like Shopify’s one-page checkout, this is another play in the bigger game: owning the data infrastructure that powers the future of commerce.

In over $1.2B GMV worth of audits, Blotout has discovered that 40% of signals are lost across Shopify stores due to incorrect consent setups. With privacy APIs storing consent states indefinitely, one wrong implementation could silently tank your ROAS and distort your CAC. Here’s why every ecommerce brand should run a consent audit now.

Apple skipped expected iOS 26 changes, but Blotout’s proactive updates boosted click attribution, keeping customers future-ready.

Discover how iOS 26 impacts AdTech, CRM, and analytics platforms. Learn key changes, revenue risks, and strategies for marketers.

Apple's iOS 26 blocks click IDs like fbclid and gclid in Safari, breaking ad attribution tracking while UTM parameters remain unaffected for marketers.

Blotout’s EdgeTag SDK enables privacy-first, real-time site personalization—linking analytics, sessions, and CRM data to deliver tailored greetings, offers, and recommendations across devices with just a few lines of code.

Blotout's new "ready" event handler enables fully customizable cart recovery flows, solving timing issues and improving abandoned cart recovery rates.

Discover how zero-code ID stitching with Blotout connects websites and CRMs to boost lead quality, ROI, and campaign attribution in a privacy-first era.

Blotout’s EdgeTag Plugins simplify event management with single-point transformations, compliance, and multi-channel optimization.

Discover how Blotout`s automated data validation, enrichment, and cleanup in its CRM—boosting efficiency, accuracy, and sales productivity.

Learn how to stream Blotout events to your AWS Firehose-backed data lake using Cloudflare Workers and the Event Sink provider channel.

Learn how Event Sink lets you forward Blotout events directly to any HTTP endpoint for real-time data processing and custom integrations.

Blotout’s new Geo-Pixel helps D2C brands scale globally and locally with regional pixels, offline C-API attribution, and currency conversion.

Blotout helps regulated businesses recover signals and maintain campaign performance under Meta’s 2025 data-sharing restrictions.

Blotout announces free lifetime bot protection for contracted customers—ensuring safe marketing spend and defense against rising automated attacks.

Customize ShopWallet’s cart recovery popup for Shopify, headless, and custom UI. Learn setup, preview, API overrides, and complete UI replacement.

Blotout’s Clickstream Replay Service helps SaaS firms recover pre-opt-in data, reduce storage costs, and stay privacy-first. Book a demo today.

Blotout’s CDP for SaaS offers server-side edge infrastructure, real-time data, and compliance in a privacy-first world. Book your demo today.

Struggling with HIPAA and healthcare marketing? Learn how Blotout helps marketers stay compliant while boosting campaign performance. Book a demo today.

Shopify carts auto-delete after weeks, costing you sales. Learn how Blotout’s Cart Recovery App saves carts and boosts conversions before Black Friday.

Blotout enables HIPAA-compliant APIs & analytics with PHI obfuscation, VPC infra, and real-time audits. Learn how to market safely under HIPAA.

ShopWallet by Blotout is a zero-code eCommerce dev tool enabling personalization, cart recovery, and app development with Edge infrastructure.

Blotout’s EdgeTag enables zero-code server-side pixel infra for SaaS & D2C brands. Deploy APIs, manage consent, and scale fast. Learn more.

Blotout boosts Meta ad performance with first-party data, improving EMQ scores, targeting, attribution, and ROAS by 27%.

Learn how to optimize prospecting vs returning customer conversions on Meta & Google Ads to drive scalable eCommerce growth.

Blotout’s Audience Analytics validates Meta EMQ scores, helping brands track prospecting vs returning customers daily. Free for all Blotout users.

Plan your GA4 migration today. Learn why licensed solutions with Blotout EdgeTag ensure compliance, continuity, and lossless data collection.

Blotout now supports Conversion API for iOS, Android, and TikTok. Improve Meta & TikTok performance with zero-code serverless C-API.

Blotout launches serverless Facebook CAPI with 30% ROI lift & 25–50% event score boost. Fast, compliant, and easy to deploy.

Blotout offers a privacy-first CDP with zero-code deployment, single-tenant control, and first-party analytics—helping brands boost ROAS, stay GDPR/CCPA compliant, and build customer trust in a post-cookie world.

Blotout EdgeTag is the first privacy-first fix for Facebook pixels. Deploy a consented Conversion API at the CDN edge in just 2 minutes.

Blotout uses Cloudflare Workers to power EdgeTag, a privacy-first serverless solution that boosts leads by 30% and enables consented data sharing.

GA4 uses machine learning to patch data gaps, but why estimate when you can know? Discover why first-party data beats Google’s “magic.”

Discover how Blotout uses Storybook to streamline UI development, test components in isolation, and improve collaboration across teams.

Blotout explores OpenAI’s GPT-3 to classify PII data, automate workflows, and enhance privacy infrastructure. See what worked—and what didn’t.

Google delays phasing out third-party cookies until 2023, undermining user trust and stalling the shift to a privacy-first web.

Apple’s iOS 14.5 ends IDFA tracking by default. Learn how ATT, SKAdNetwork, and 1st-party data reshape mobile advertising and measurement.

Blotout joins Y Combinator Winter 2021, advancing its first-party, privacy-first data infrastructure that ensures compliance, user consent, and marketing performance as third-party tracking rapidly disappears.

Apple touts strong privacy protections, yet its own site uses an Adobe CNAME workaround that bypasses tracking prevention, exposing users to potential cross-domain tracking—contradicting Apple’s privacy-first stance.

Blotout 360 provides publishers and SSPs a first-party, privacy-first stack for analytics, ID management, and ad segmentation—future-proofing programmatic revenue

Blotout launches a privacy-by-design analytics SDK that computes data on users’ devices—no IDs, IPs, or cookies—cutting server costs, enabling consent-based insights, and paving the way for privacy-centric re-engagement.

Blotout champions privacy by design with simplicity (KISS)—offering seamless, feature-rich analytics that match existing tools while ensuring users keep full control of their data.

Blotout advocates privacy by design over trust-based models—embedding user control, minimal data collection, and transparency into technology to protect consumers and enable sustainable, privacy-first digital business practices.