The Signal Recovery Playbook for Performance Marketers | Blotout

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The Signal recovery playbook for performance marketers

Get the strategies and technical insights that help 5000+ high-growth brands capture complete first-party data, restore measurement accuracy, and scale profitably in the post-iOS world.

The change that wasn’t : iOS26 ✖

Apple skipped expected iOS 26 changes, but Blotout’s proactive updates boosted click attribution, keeping customers future-ready.

October 17, 2025

iOS 26 Impact Analysis: AdTech, CRM, and Marketing Insights

Discover how iOS 26 impacts AdTech, CRM, and analytics platforms. Learn key changes, revenue risks, and strategies for marketers.

September 10, 2025

The iOS 26 Change

Apple's iOS 26 blocks click IDs like fbclid and gclid in Safari, breaking ad attribution tracking while UTM parameters remain unaffected for marketers.

September 5, 2025

Site Personalization with Customer Information: Made Easy with Blotout

Blotout’s EdgeTag SDK enables privacy-first, real-time site personalization—linking analytics, sessions, and CRM data to deliver tailored greetings, offers, and recommendations across devices with just a few lines of code.

July 8, 2025

Building a Personalized Cart Recovery Experience with Blotout

Blotout's new "ready" event handler enables fully customizable cart recovery flows, solving timing issues and improving abandoned cart recovery rates.

July 6, 2025

Unlocking the Future of Lead Generation

Discover how zero-code ID stitching with Blotout connects websites and CRMs to boost lead quality, ROI, and campaign attribution in a privacy-first era.

June 29, 2025

Introducing EdgeTag Plugins: Smarter Event Flow & Customization

Blotout’s EdgeTag Plugins simplify event management with single-point transformations, compliance, and multi-channel optimization.

May 5, 2025

Supercharging Our In-House CRM with AI Automation

Discover how Blotout`s automated data validation, enrichment, and cleanup in its CRM—boosting efficiency, accuracy, and sales productivity.

April 24, 2025

Streaming Events to External Data Lakes with AWS Firehose and EdgeTag

Learn how to stream Blotout events to your AWS Firehose-backed data lake using Cloudflare Workers and the Event Sink provider channel.

March 28, 2025

Introducing Event Sink: Stream Blotout Events to Any Endpoint

Learn how Event Sink lets you forward Blotout events directly to any HTTP endpoint for real-time data processing and custom integrations.

March 18, 2025

Geo-Pixel: Powering Global Growth and Local Precision for D2C Brands

Blotout’s new Geo-Pixel helps D2C brands scale globally and locally with regional pixels, offline C-API attribution, and currency conversion.

January 14, 2025

Meta’s New Restrictions: The Privacy Challenge

Blotout helps regulated businesses recover signals and maintain campaign performance under Meta’s 2025 data-sharing restrictions.

November 26, 2024

Lifetime Protection from Blotout is Now Included

Blotout announces free lifetime bot protection for contracted customers—ensuring safe marketing spend and defense against rising automated attacks.

November 26, 2024

ShopWallet: Cart Recovery Customizations for Shopify, Headless, and Custom UI

Customize ShopWallet’s cart recovery popup for Shopify, headless, and custom UI. Learn setup, preview, API overrides, and complete UI replacement.

November 13, 2024

Clickstream Replay Service: Blotout’s Privacy-First CDP for SaaS

Blotout’s Clickstream Replay Service helps SaaS firms recover pre-opt-in data, reduce storage costs, and stay privacy-first. Book a demo today.

November 11, 2024

CDP for SaaS: The Edge Infrastructure Solution in a Privacy-First World

Blotout’s CDP for SaaS offers server-side edge infrastructure, real-time data, and compliance in a privacy-first world. Book your demo today.

November 5, 2024

Is HIPAA Stalling Your Marketing Growth?

Struggling with HIPAA and healthcare marketing? Learn how Blotout helps marketers stay compliant while boosting campaign performance. Book a demo today.

October 29, 2024

Recover Auto-Deleting Carts Before Black Friday

Shopify carts auto-delete after weeks, costing you sales. Learn how Blotout’s Cart Recovery App saves carts and boosts conversions before Black Friday.

October 3, 2024

HIPAA Support for Marketing API & Analytics

Blotout enables HIPAA-compliant APIs & analytics with PHI obfuscation, VPC infra, and real-time audits. Learn how to market safely under HIPAA.

September 18, 2024

Introducing ShopWallet: Revolutionizing eCommerce Development

ShopWallet by Blotout is a zero-code eCommerce dev tool enabling personalization, cart recovery, and app development with Edge infrastructure.

September 1, 2024

Server-Side Pixel Infrastructure by Blotout

Blotout’s EdgeTag enables zero-code server-side pixel infra for SaaS & D2C brands. Deploy APIs, manage consent, and scale fast. Learn more.

August 27, 2024

Boosting Meta Ad Performance with Blotout: A Case Study

Blotout boosts Meta ad performance with first-party data, improving EMQ scores, targeting, attribution, and ROAS by 27%.

August 27, 2024

Prospecting vs Loyalty Conversion Optimization: How to Scale eCommerce Growth

Learn how to optimize prospecting vs returning customer conversions on Meta & Google Ads to drive scalable eCommerce growth.

March 26, 2024

Audience Analytics: Prospects vs Returning Customer Trends Over Time

Blotout’s Audience Analytics validates Meta EMQ scores, helping brands track prospecting vs returning customers daily. Free for all Blotout users.

January 18, 2024

Why a Licensed Solution is Key to a Successful GA4 Migration

Plan your GA4 migration today. Learn why licensed solutions with Blotout EdgeTag ensure compliance, continuity, and lossless data collection.

January 18, 2023

General Availability: Conversion API for iOS & Android + Serverless TikTok

Blotout now supports Conversion API for iOS, Android, and TikTok. Improve Meta & TikTok performance with zero-code serverless C-API.

May 19, 2022

General Availability for Blotout : Facebook CAPI Advanced Matching

Blotout launches serverless Facebook CAPI with 30% ROI lift & 25–50% event score boost. Fast, compliant, and easy to deploy.

February 22, 2022

Blotout v0.13 Release – Lifetime Attribution, Customer 360 & CAC Reporting

January 19, 2022

The Demise of Cookies and the Rise of Trust: How Blotout Handles Customer Data Differently

Blotout offers a privacy-first CDP with zero-code deployment, single-tenant control, and first-party analytics—helping brands boost ROAS, stay GDPR/CCPA compliant, and build customer trust in a post-cookie world.

December 20, 2021

Blotout EdgeTag: Fix Your Facebook Pixels in 2 Minutes

Blotout EdgeTag is the first privacy-first fix for Facebook pixels. Deploy a consented Conversion API at the CDN edge in just 2 minutes.

December 7, 2021

Building the Future with Cloudflare Workers

Blotout uses Cloudflare Workers to power EdgeTag, a privacy-first serverless solution that boosts leads by 30% and enables consented data sharing.

December 6, 2021

Google’s Ministry of Magic throws the next flash-bang grenade with machine learning and GA4

GA4 uses machine learning to patch data gaps, but why estimate when you can know? Discover why first-party data beats Google’s “magic.”

October 21, 2021

Storybook for Blotout

Discover how Blotout uses Storybook to streamline UI development, test components in isolation, and improve collaboration across teams.

August 18, 2021

Blotout Experimenting with OpenAI

Blotout explores OpenAI’s GPT-3 to classify PII data, automate workflows, and enhance privacy infrastructure. See what worked—and what didn’t.

July 27, 2021

Accommodating evil in the era of trust

Google delays phasing out third-party cookies until 2023, undermining user trust and stalling the shift to a privacy-first web.

June 28, 2021

iOS 14.5 and the tracking apocalypse

Apple’s iOS 14.5 ends IDFA tracking by default. Learn how ATT, SKAdNetwork, and 1st-party data reshape mobile advertising and measurement.

April 26, 2021

Exciting funding news: we’re a YC company

Blotout joins Y Combinator Winter 2021, advancing its first-party, privacy-first data infrastructure that ensures compliance, user consent, and marketing performance as third-party tracking rapidly disappears.

March 22, 2021

The Hypocrisy in Privacy

Apple touts strong privacy protections, yet its own site uses an Adobe CNAME workaround that bypasses tracking prevention, exposing users to potential cross-domain tracking—contradicting Apple’s privacy-first stance.

October 26, 2020

Blotout 360 for Publishers and SSPs

Blotout 360 provides publishers and SSPs a first-party, privacy-first stack for analytics, ID management, and ad segmentation—future-proofing programmatic revenue

October 19, 2020

Blotout Launches v0.1: The World’s First Client-Computed, Privacy-By-Design Analytics SDK

Blotout launches a privacy-by-design analytics SDK that computes data on users’ devices—no IDs, IPs, or cookies—cutting server costs, enabling consent-based insights, and paving the way for privacy-centric re-engagement.

June 22, 2020

KISS: Making Privacy by Design Easy

Blotout champions privacy by design with simplicity (KISS)—offering seamless, feature-rich analytics that match existing tools while ensuring users keep full control of their data.

January 15, 2020

Privacy by Trust vs. Privacy by Design: Why Consumer-Centric Privacy Wins

Blotout advocates privacy by design over trust-based models—embedding user control, minimal data collection, and transparency into technology to protect consumers and enable sustainable, privacy-first digital business practices.

December 19, 2019