After 12 months of R&D, Blotout introduces ShopWallet — a dev tool that extends EdgeTag functionality and enables eCommerce merchants to build applications quickly with zero-code infrastructure.
Unlike traditional stacks, ShopWallet eliminates the need for pixels, warehouses, or complex DevOps.
Why ShopWallet Exists
When Blotout launched EdgeTag, we saw the importance of tagless systems. As we studied the market, it became clear that GTM Server-Side (SS) was not designed for developers or SaaS companies:
- Containers lack a unified data layer
- Developers must still implement their own tags
- GTM SS requires custom warehousing and backend DevOps
- It isn’t platform-agnostic—deeply tied to Shopify, leaving others with complex installs
Similarly, CDPs focus on warehousing and segmentation but fail to provide developers the agility to create apps that personalize and act in real time.
Key Features of ShopWallet
ShopWallet solves these problems with a complete dev toolkit:
- Tagless event collection — Manage configs server-side
- Distributed ID management — Built-in ID database with option to plug in your own
- Consent & audit mode — Integrated compliance features
- Platform agnostic — Works across Shopify, WooCommerce, Salesforce, Magento, BigCommerce, etc.
- Edge storage — Replaces cookies/local storage with edge-based data for hyper-personalization
- Pre-built segmentation — e.g., odd vs. even ID splits for blind A/B testing
- App-UX as a service — Infrastructure to deploy production-ready app experiences
Use Cases for ShopWallet
- Site personalization apps — Deliver micro-widgets or personalized content within 100ms to improve user engagement
- Server-side personalization apps — Enable universal ID and event streams to feed APIs with first-party data
- Cart recovery — Save carts across sessions and devices, overcoming Shopify’s auto-delete limitations
Real-World Example: Wallet Cart Recovery App
Launched August 2024, generating $100K ARR in 30 days.
Tracks Shopify carts cookie-side and enables recovery server-side.
Results:
- 2.6% recovery in-session
- 13% of expired-cart anonymous users gave emails to keep carts
- Merchants saw major lifts in AOV and repeat purchase rates
Why ShopWallet Outpaces CDPs and GTM SS
Compared to CDPs
- Marketers struggle to customize CDPs without engineering resources
- CDPs mainly move data, while ShopWallet enables real-time personalization and app creation
Compared to GTM SS
- GTM SS is advertiser-focused, rigid, and platform-limited
- ShopWallet is developer-first, platform-agnostic, and built for extensibility
The Longer-Term Vision for ShopWallet
Blotout envisions ShopWallet as the app development infrastructure for eCommerce. The platform enables developers to:
- Build once, deploy across thousands of merchants
- Leverage built-in tools like A/B testing, analytics, and ID resilience
- Access merchants via ML-powered matching that suggests best-fit customers for apps
Importantly, Blotout has no intent to compete with ShopPay or monetize merchant data. ShopWallet is about empowering developers and merchants to own their data and succeed.
Use Case: Cart Loss & Recovery for Shopify Merchants
ShopWallet tracks and restores deleted Shopify carts:
- Shopify carts expire every 14–30 days
- For every $1 in purchases, merchants lose ~$1 in cart intent due to auto-deletion
Blotout enables recovery across devices and family accounts, unlocking hidden revenue.
Early results show clear winners in:
- High-AOV categories (> $500)
- Long consideration cycles (maternity, healthcare, luxury)
- Cart-to-sale day retargeting
FAQs
Q1: How is ShopWallet different from GTM Server-Side?
A1: ShopWallet is developer-first, platform-agnostic, and eliminates the need for DevOps and warehousing.
Q2: Can ShopWallet replace a CDP?
A2: Yes — while CDPs focus on segmentation, ShopWallet adds real-time personalization, app UX, and distributed infra-as-a-service.
Q3: Do I need coding expertise to build apps on ShopWallet?
A3: No — ShopWallet provides zero-code infrastructure with developer extensibility options.
Q4: What is the first app example built with ShopWallet?
A4: The Wallet Cart Recovery App, which delivered $100K ARR in 30 days post-launch.