Blotout EdgeTag competes with Google Server Tag Management (GTM SS) system. Elevar uses a GTM (Google Open Source) stack and does not have their own technology stack. Blotout believes that the future of all data is S2S API integrations and provides every single customer their own servers (single tenant) Vs. sharing servers like Elevar (multi tenant). Every EdgeTag server is distributed globally to process data regionally making it future proof!
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Description
Benefit Stack
Technology Stack
Google Server Side
Proprietary / Edge Computing
What differentiates an engineering company and an agency
Tag Size (Site Performance)
200 KB
4KB
Tag size drives performance down.
ID Graph
Borrowed
Generated, Predicted
Blotout ID graph is built for when all cookies are really gone... forever
No Ad Block Impact
Every domain runs their servers; single tenant and secured data as 1st party
BOT Protection
NO BOT traffic. Reduce impact of random attacks to your website.
Single Tenant / Secure
Your data; even Blotout can't see it
VPC Option
Run the servers fully in your control; same cost.
Site Collocation (CDN)
Blotout server and site run in the same CDN
Sovereign / State Law Zoned
Blotout servers are edge distributed and process data within 100 miles of end customer
Alternative Cart (Part Shopify)
If your cart is not Shopify, Blotout does not care
C-API Lift Study
Automated Meta C-API lift study for our customers. Free of cost.
Profit/Audience LTV Bidding
Real time bidding on profit. POAS vs ROAS
One ID: ID Assetization
You own the ID; use to transfer backend providers without drop in revenue
Conversion Loss Recovery
Never lose customers that were forgotten
Hydrid GA4 Support
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Shops Supported
Shopify + Shopify Plus
Native Shopify App
Headless + Shopify Checkout
2KB payload for headless and App for Shopify. No complicated setup required
WooCommerce + WP Support
Limited
Zero Code WooCommerce App on Wordpress as a Blotout plug-in
BigCommerce Support
Limited
Template based script deployment
Headless + CRM Support
Limited
Direct tag deployed via CDN for headless sites
Enhanced Profile Reconcilation
Shopify Profile ID
Shopify merchant support to pull profiles on the fly to increase remarketing matches
Klaviyo Profile ID
Sync top down driven profile ID to your ID Graph
Emotive Profile ID
Sync top down driven profile ID to your ID Graph
Expanded Product Suite (Warehouse)
Build your own Cloud
Created your own zero-code data lake for marketing data with CRM stitched Single Tenant and Shared Compute options
ID Stitched Data
Zero Code Stitch stream and CRM data as a lake
Audience Activation
Automated audience creation and Zero Code activation
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