vs 
Blotout EdgeTag competes with Google Server Tag Management (GTM SS) system. Elevar uses a GTM (Google Open Source) stack and does not have their own technology stack. Blotout believes that the future of all data is S2S API integrations and provides every single customer their own servers (single tenant) Vs. sharing servers like Elevar (multi tenant). Every EdgeTag server is distributed globally to process data regionally making it future proof!
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Benefit Stack
Technology Stack
Google Server Side
Proprietary / Edge Computing
What differentiates an engineering company and an agency
Tag Size (Site Performance)
200 KB
4KB
Tag size drives performance down.
ID Graph
Borrowed
Generated, Predicted
Blotout ID graph is built for when all cookies are really gone... forever
No Ad Block Impact
Every domain runs their servers; single tenant and secured data as 1st party
BOT Protection
NO BOT traffic. Reduce impact of random attacks to your website.
Single Tenant / Secure
Your data; even Blotout can't see it
VPC Option
Run the servers fully in your control; same cost.
Site Collocation (CDN)
Blotout server and site run in the same CDN
Sovereign / State Law Zoned
Blotout servers are edge distributed and process data within 100 miles of end customer
Alternative Cart (Part Shopify)
If your cart is not Shopify, Blotout does not care
C-API Lift Study
Automated Meta C-API lift study for our customers. Free of cost.
Profit/Audience LTV Bidding
Real time bidding on profit. POAS vs ROAS
One ID: ID Assetization
You own the ID; use to transfer backend providers without drop in revenue
Conversion Loss Recovery
Never lose customers that were forgotten
Hydrid GA4 Support
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Shops Supported
Shopify + Shopify Plus
Native Shopify App
Headless + Shopify Checkout
2KB payload for headless and App for Shopify. No complicated setup required
WooCommerce + WP Support
Limited
Zero Code WooCommerce App on Wordpress as a Blotout plug-in
BigCommerce Support
Limited
Template based script deployment
Headless + CRM Support
Limited
Direct tag deployed via CDN for headless sites
Enhanced Profile Reconcilation
Shopify Profile ID
Shopify merchant support to pull profiles on the fly to increase remarketing matches
Klaviyo Profile ID
Sync top down driven profile ID to your ID Graph
Emotive Profile ID
Sync top down driven profile ID to your ID Graph
Expanded Product Suite (Warehouse)
Build your own Cloud
Created your own zero-code data lake for marketing data with CRM stitched Single Tenant and Shared Compute options
ID Stitched Data
Zero Code Stitch stream and CRM data as a lake
Audience Activation
Automated audience creation and Zero Code activation
Personalization Toolkit
Ability to personalize site visitors using data lake
ML: 1P Cross Device Stitching
Ability to deploy a probabilistic stack to stitch IDs
Automated Audience Recovery
Enable audience recovery via partner App with zero code integration
Consent
OneTrust
Support for OneTrust implementation of consent
CookieBot
Support for CookieBot implementation of consent
Custom Consent Provider
Custom Consent modules are just simple JS for Blotout.
Compliance
Privacy Shield
No transfer of data to the US for EU customers via Blotout
GDPR
Consent based data processing and automated opt out
LDU
Support for Limited Data Use flag
GPC
Automatic respect to ignore GPC signals via browsers
Native Integrations via Partners
Zero Code Attribution
Turnkey Blotout EdgeTag powered Attribution with a free trial (Partner App)
Zero Code Churn Prediction
Turnkey Predictive Analytics with Actable:Predictable (Partner App)
Purchase Propensity Scoring
Turnkey Predictive Analytics with Actable:Predictable (Partner App)
Build your own BI
Expand your clickstream to clickstream plus shopify ID stitching and ETL data to build custom BI
Top Ecommerce Channels (Data Layer + C-API + Event system)
Facebook & Instagram
Sync'd Pixel and C-API implementation
TikTok
Sync'd Pixel and C-API implementation
Snapchat
Sync'd Pixel and C-API implementation
Pinterest
Sync'd Pixel and C-API implementation
Twitter
Sync'd Pixel and C-API implementation
Google Ads
Hybrid Gtag and Server Side Enhance conversions
Google Analytics
Hybrid Gtag and Server Side Enhance conversions
Emotive Attribution
Directly integrated attribution stack driven by your ID Graph
Klaviyo
Pure server side Event deliver (zero performance impact)
Cordial
Pure server side Event deliver (zero performance impact)
Sendlane
Pure server side Event deliver (zero performance impact)
Listrak
ID Graph driven mi funnel member event recovery for Listrak
Attentive
Pure server side Event deliver (zero performance impact)
Postscript
Pure server side Event deliver (zero performance impact)
Emotive
Pure server side Event deliver (zero performance impact)
Live Intent (Server Side)
Pure server side Event deliver (zero performance impact)
Bridging Tech & Trust: Discover Our Insights
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