Validated Audience Traffic, Now Daily
Blotout now enables merchants to track prospecting vs. returning customer traffic with daily granularity—at no cost.
Every customer can now:
- Get Meta-verified Event Match Quality (EMQ) scores over time
- Measure Meta paid users against purchases, split by new vs. returning
- Track returning customer visits vs. intent ratios in funnels
- Use retention audiences to understand seasonality and readiness
Why Cross-Channel Traffic Is Tricky
Most marketers want a unified view of cross-channel performance.
But:
- Standard click metrics miss long-lived behaviors (e.g., paid visitors who convert weeks later)
- Multi-touch attribution (MTA) tools attempt to model this—but only Meta provides verified EMQ scores
The problem: Meta only gives a 24-hour snapshot.
Free Audience Insights Courtesy of Meta
Through Blotout’s partnership with Meta, all Blotout customers get detailed EMQ-based insights for free—even if they’re not actively using Blotout’s infrastructure.
Imagine EMQ metrics as a chart: daily traffic, segmented by prospecting vs. retention, tracked over time.
Benefits of Audience Analytics
- Daily performance pulse — Know if today is a “good day” to increase spend or hold back
- Error detection — Identify campaign errors or suppression bugs quickly
- Retention insights — Seasonal shifts in RC traffic show when audiences are ready to buy
- Creative optimization — Compare prospecting vs. returning customers to see which creatives resonate
Case Study 1: BFCM Suppression Error
During Black Friday Cyber Monday, a $100M+ GMV brand saw a puzzling drop in retention traffic despite heavy promotions.
Blotout’s analytics flagged the anomaly—far outside seasonal deviation.
Root cause: A Meta suppression error mistakenly blocked RC traffic.
Once fixed, traffic normalized.
Without Blotout’s EMQ insights, this issue would have gone undetected.
Case Study 2: Sports Drink Performance Trend
A fast-growing sports drink brand struggled with declining paid performance. Was it data issues, consumer behavior, or timing?
Blotout’s multi-year EMQ time series revealed dips until Jan 19, when conversion traffic overtook PageView traffic.
Blotout triggered an alarm to increase spend—allowing the brand to capitalize immediately.
How Blotout Validates Analytics
- Daily validation via Meta’s EMQ scores
- Privacy-preserving design — Blotout never accesses PHI/PII
- Server-to-server signals ensure accuracy beyond modeled MTA tools
Unlike CDPs that just ship data out, Blotout ingests incoming signals and isolates them for incremental value creation.
Why Blotout Is Different
Blotout leverages a two-way server-to-server signal model, preserving privacy while recovering insights lost to signal erosion.
With machine learning (ML), Blotout is building toward multi-party signal isolation—future-proofing analytics for the privacy-first era.
Getting Started with Audience Analytics
- Shopify → [Integration link]
- WooCommerce → [Integration link]
- Other platforms → [More info]
All you need to do:
- Connect your Meta B Pixel (and optionally Klaviyo)
- Let it run
✅ Free for all Blotout customers.
Blotout’s Mission
- Come for performance, enable privacy
- Stay for customer service
- Learn and innovate to solve signal loss
Schedule a demo today to explore Blotout’s Audience Analytics and unlock daily prospecting vs. retention insights.
FAQs
Q1: What is EMQ (Event Match Quality)?
A1: EMQ is Meta’s metric for how well on-site events match user profiles. Higher scores mean better targeting and attribution.
Q2: How is this different from MTA tools?
A2: MTA tools model attribution; Blotout uses Meta-verified data directly, eliminating guesswork.
Q3: Do I need to be a Blotout customer to access these insights?
A3: No — Blotout provides EMQ-based analytics free, but full functionality requires integration.
Q4: How often should I check these analytics?
A4: Daily — Blotout recommends checking every morning to optimize campaigns in real time.