Blotout is now generally available as a Conversion API (C-API) for iOS, Android, and TikTok.
Building on its success as a Google Tag Manager replacement at the network edge, EdgeTag enables:
- Fast event delivery
- Zoned compliance
- Consented data handling
- Reliable operation in the cookieless world
Now, app developers and marketers can send conversion events directly from mobile apps—improving Meta ROI and unlocking CAC/CPC savings.
Sharing Meta C-API Success
When EdgeTag launched its serverless Meta C-API, results exceeded expectations:
- Outperformed Shopify & commerce platform implementations by 35%+
- For brands without C-API, doubled event signals and reduced CAC/CPC by 60%
- Achieved 100% customer retention among Meta C-API adopters
Implementation Results (Averaged Across 50 Commerce Engines):
ScenarioFB Event Score Lift (Avg)FB Event Count Lift (Max)CPC Reduction (Avg)CPC Reduction (Max)Existing C-API~25%~150%~20%~38%No C-API~150%~170%~25%~50%
Why Use Blotout for Mobile App Installs & Conversions?
Early client results show:
- 100% conversion events reaching Meta (vs. 30–40% with typical MMPs)
- 10–15% CAC reduction on Meta for iOS installs
- Ability to remove Meta SDK from apps, reducing privacy risks
This means more reliable performance metrics, improved event match quality, and reduced customer acquisition costs.
Launching Zero-Code TikTok C-API
Blotout now offers a serverless TikTok Conversion API.
For existing Meta clients, it’s a zero-code upgrade:
- Just add TikTok as a provider to your existing EdgeTag domain
- No DevOps or data engineering required
Clients are already seeing significant CAC/CPC reductions for TikTok campaigns, similar to Meta.
Early TikTok Beta Test Results
- 80% average event lift
- Early CAC reductions >10% (still validating across 30-day periods)
- 100% adoption among test customers—none have uninstalled C-API since setup
Platform Support for iOS, Android & Web
Blotout App C-API supports:
- iOS & Android SDKs
- Meta App Event C-API
- TikTok App Event C-API
From a single setup, developers can enable multiple providers without changing their apps.
Who Should Sign Up?
- App developers relying on Meta for installs
- Web stores using TikTok advertising
- Brands seeking CAC/CPC savings without DevOps overhead
First 30 days are free, with average 10%+ CAC savings.
Getting Started with EdgeTag
- Go to app.edgetag.io
- Add your registered app-side domain
- Select Meta App as provider
- Enable TikTok with one click
- Follow quick setup docs
Setup takes ~5 minutes.
What’s Next for Blotout
Blotout is expanding EdgeTag across every major channel—ensuring cost-effective, high-performance, serverless C-API implementations.
With zero server-side setup and no AWS API Gateway costs, EdgeTag delivers a truly serverless, global-ready solution.
Sign up free today at app.edgetag.io.
FAQs
Q1: How does EdgeTag differ from MMP-based implementations?
A1: EdgeTag delivers 100% of events to Meta, while most MMPs send only 30–40%.
Q2: Do I need to update my mobile apps to add TikTok support?
A2: No — TikTok can be enabled server-side via EdgeTag without app changes.
Q3: What is the average CAC reduction with EdgeTag?
A3: 10–15% for Meta app installs; TikTok tests show early reductions above 10%.
Q4: Is EdgeTag compliant with privacy regulations?
A4: Yes — it runs at the edge, ensuring zonal compliance and consented data handling.
Q5: What’s the setup time?
A5: Most developers get started in under 5 minutes.