Our Black Friday 2024 gift to all our contracted customers; they are our biggest fans and they drive WOM for us. This is a way to thank them and insure their business from future attacks
BOT attacks have been on the rise, in the last year we have seen that a lot of merchants were being attacked, maliciously or to copy their content.
Here is why Bot’s hurt your marketing spend;
- We have seen Meta accounts completely go out of whack with an email specific attack where bots enter malicious emails in your retention forms
- We have seen Bot’s complete checkout procedures across a lot of product SKUs that really create havoc for customers where the funnel goes out of whack
Key statistics
Unlike what merchants/advertisers think that they will never get impacted;
- Prevalence of Bot Traffic: In 2023, bots accounted for nearly half (49.6%) of all internet traffic, with malicious bots comprising 32% of this total.
- Financial Impact: Ad fraud, often executed through bots, is projected to cost advertisers $44 billion by 2022.
- Industry-Specific Vulnerabilities: The gaming industry experienced the highest proportion of bad bot traffic in 2022, with 58.7% of its web traffic attributed to malicious bots.
- Growth in Automated Attacks: Account takeover (ATO) attacks surged by 123% in the second half of 2022, marking a 108% year-over-year increase from 2021.
These statistics underscore the pervasive and growing threat of bot attacks in the marketing landscape, emphasizing the need for robust cybersecurity measures to protect advertising investments and maintain data accuracy.
Offering BOT free Marketing to all our contracted customers for $0
Read up: The malicious bot playbook: Early warning signs, and what to do about them