Programmatic media assumed a world built on wide visibility: cookies, cross-site IDs, and third-party data. That world is changing fast. Platform policy changes from Apple, Firefox, and Google—combined with widespread ad-blocker adoption—have created a structural shift in how publishers reach audiences and monetize content.
Blotout 360 is our answer: a privacy-first, first-party analytics and ad stack built to future-proof publishers and SSPs.
The privacy shift that broke programmatic assumptions
As privacy-first browsers and platform rules remove third-party cookies and restrict cross-site identifiers, publishers face two major challenges: declining measurable inventory and the need to comply with growing regulation.
Ad-blocking and privacy browser activity already remove approximately 40–45% of traffic from conventional measurement systems. When Chrome, iOS, and Android adopt similar restrictions, the fragility of third-party reliant stacks becomes painfully obvious.
Why third-party IDs and universal ID strategies are unsustainable
Universal ID projects and CNAME workarounds attempt to paper over the problem, but they conflict with privacy-by-design principles and increasingly restrictive platform policies. These approaches also depend on third-party intermediaries that do not own the consumer relationship—leaving publishers and SSPs vulnerable to policy changes and regulatory risk.
Introducing Blotout 360 — a publisher-centric stack
Blotout 360 gives publishers and SSPs control back over their data and revenue. Built as deployable, single-tenant containers with privacy-by-design, Blotout 360 combines analytics, segmentation, ID management, and activation in one suite.
First-Party, Single-Tenant Containers
Deploy Blotout 360 inside your cloud or as a managed container. No co-processing, no cross-site data brokers—just your data under your control. Our Docker-native approach keeps the stack auditable and compliant while reducing engineering overhead.
100% Data Coverage & Dark Web / Privacy Browser Support
Blotout 360 materially improves coverage, including privacy-browser users and other “dark traffic.” We typically see a ~45% lift in usable analytics coverage versus conventional solutions like Google Analytics when privacy blocks are in effect.
Cross-Platform Unified Customer View
Support for Web, iOS, Android, React apps, and connected devices (set-top boxes) means you can map the full customer journey across screens and contexts.
ID Management & Privacy-Preserving Mapping
Blotout 360 includes privacy-first ID graphs and mapping techniques that let you attribute conversions and build audiences without relying on third-party IDs.
ML-Powered Segmentation & Lookalikes
Use IAB taxonomy–based segment creation, multi-language text classification (20+ languages), and machine learning to generate dense, privacy-preserving lookalike audiences for activation.
Integrated CRM & On-Device Ad Serving (Turtledove-ready)
Blotout 360 syncs segments to on-device SDKs and CRM systems for on-device activation and contextual targeting—supporting approaches like Turtledove for privacy-preserving ad serving.
Benefits for SSPs, DSPs, and Publishers
-Revenue recovery: Regain spend from privacy browsers and Safari by enabling first-party activation.
-Compliance confidence: No co-processing; opt-outs and data governance are built in.
-Agility: Rapid deployment via Docker images—test in minutes.
-Integration: 100+ native integrations including HubSpot, Salesforce, and Zendesk for business workflows.
How Blotout 360 protects revenue on Safari and privacy browsers
Safari’s cookie restrictions have already slashed measurable inventory in many portfolios. Blotout 360 returns a significant portion of that value by enabling first-party tracking and consented activation—allowing SSPs and publishers to reclaim 20–40% of spend that would otherwise be lost on privacy-first platforms.
Deployment & Try-it-Now Offer
We provide fast access: request the Docker image or ask for a free deployment in your cloud account. Once downloaded, our container can be running in seconds—so you can evaluate data coverage and value quickly.
FAQs
Q: Is Blotout 360 a managed service or self-hosted?
A: Both. We offer self-hosted Docker containers for customers who want full control and managed deployment options for teams that prefer a hands-off approach.
Q: How does Blotout handle consent and opt-out?
A: Blotout 360 includes real-time opt-out handling, consent governance, and auditable logs to satisfy legal and compliance teams.
Q: Will this work with existing SSP/DSP stacks?
A: Yes. Blotout 360 integrates with existing programmatic ecosystems and can publish segments or attribution signals into downstream systems.
Q: What kind of lift can publishers expect?
A: While results vary, typical implementations show a 35–45% improvement in usable analytics and a potential 20–40% recovery in monetization for privacy-blocked users.
Q: How quickly can we test Blotout 360?
A: After requesting access, the Docker image can be deployed in minutes. We also offer assisted deployment for larger, enterprise setups.
Get started
Publishers and SSPs interested in testing Blotout 360 can reach out to sales@blotout.io with the subject line: Access to Docker Image. We’ll provide the container and optional deployment assistance.