The Internet Has Gone Privacy-First
Apple and Google are rewriting the rules of data collection by limiting first-party and eliminating third-party cookies.
At the same time, state-level regulations are tightening control over how SaaS companies capture and process data.
The result: SaaS firms are receiving lower-quality signals and losing visibility into customer journeys.
Without cookies, attribution becomes unreliable.
Consent mechanisms are increasingly fragile, making a robust consent infrastructure non-negotiable.
Why Server-Side Infrastructure Matters
Server-side data processing offers SaaS companies a way to regain control.
Instead of relying on fragile browser-based tracking, server-side APIs provide:
- Tag protection — Immune to ad blockers, cookie deprecation, and browser interruptions
- Compliance assurance — Data flows through systems where consent can be enforced consistently
💡 As VP Lindsey Plocek explains:
“Think of server-side infrastructure as your fortified data highway—secure, reliable, and immune to privacy-related traffic jams.”
Why a CDP with Server-Side Infrastructure Is Critical
A Customer Data Platform (CDP) built on server-side infrastructure does more than collect data. For SaaS companies, it enables:
- Centralized ID ownership — Consolidating fragmented data sources into a single, manageable identity layer
- Cross-sell & upsell opportunities — Owning ID data allows SaaS companies to expand offerings with ease
- Unified ID graph — Build consistent customer profiles using UTMs, first-party data, and logins for accuracy and scalability
What Sets Blotout’s CDP Apart
Blotout’s CDP for SaaS is engineered specifically for modern SaaS needs:
- Single-tenant edge infrastructure — Every customer has dedicated resources, ensuring privacy and scalability
- Zero-code integration — Quickly deploy tags and server-side APIs without developer intervention
- API-driven flexibility — Seamlessly integrate with Shopify, WooCommerce, Salesforce, Magento, and more
💬 Founder Mandar Shinde emphasizes:
“With Blotout, SaaS firms can go live in minutes, not months—while future-proofing their infrastructure.”
Go Live in 3 Simple Steps
Blotout streamlines deployment:
- Sign up with supported edge service providers
- Integrate via API and configure in minutes
- Launch server-side tags across 60+ platforms (Meta C-API, TikTok Events, etc.)
Ready for AI and Scale: Real-Time Data Processing
Unlike legacy CDPs that rely on static data lakes, Blotout’s edge-first model delivers:
- Edge-based vectorization — Ultra-fast event processing
- High TPS throughput — Over 30,000 events processed seamlessly
- Instant API access — Sub-100 ms response times for real-time insights
Ensures SaaS companies have actionable data when they need it most—at scale.
Competitive Edge: Blotout vs. Traditional CDPs
- Rudderstack: Limited in scaling; lacks multi-tenant SaaS focus
- Segment.io: Less flexible for server-side, edge-first infrastructure
- Snowplow: Requires heavy developer lift, slowing time-to-value
Blotout combines real-time performance, scalability, and ease of deployment—purpose-built for SaaS.
Adapt or Become Obsolete
SaaS companies that fail to adopt privacy-first infrastructure risk falling behind.
With Blotout’s CDP, firms can:
- Protect data integrity
- Ensure compliance
- Build scalable systems that support AI-driven personalization and cross-product expansion
FAQs
Q1: Why can’t SaaS companies rely on cookies anymore?
A1: Apple and Google are deprecating cookies, making them unreliable for tracking and attribution.
Q2: What makes server-side infrastructure better than browser tags?
A2: Server-side systems bypass ad blockers, enforce consent consistently, and ensure data reliability.
Q3: How fast can Blotout’s CDP go live?
A3: With zero-code options, SaaS companies can deploy in minutes and launch across 60+ integrations.
Q4: Is Blotout scalable for enterprise SaaS?
A4: Yes — it handles 30,000+ TPS with sub-100 ms API response times, supporting enterprise-level workloads.