The Internet is Now Privacy-First – Is Your Data Strategy Ready?
With companies like Apple and Google enforcing privacy changes and states implementing stricter data laws, the quality of data SaaS companies receive has declined dramatically. Today’s internet is designed with privacy as the default, and without adapting, SaaS companies risk data loss and reduced performance.
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Privacy Changes by Internet Gatekeepers: Major players like Apple and Google are limiting first-party and deleting third-party cookies by default. Without these cookies, data quality drops, and attribution becomes almost impossible.
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Consent Mechanisms at Risk: With cookies no longer reliable, consent mechanisms are vulnerable. To protect user data, a strong, compliant consent system is essential.
“The shift to a privacy-first internet is accelerating, and SaaS companies must adapt to protect their data and their future.” -Nirish Parsad, VP
Why Server-Side Infrastructure is Essential for SaaS
Server-side infrastructure enables SaaS companies to retain data control and ensure compliance, without depending on fragile browser-based tracking.
By shifting to a server-side API for data-sharing, SaaS companies can:
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Protect their tags from ad blockers, cookie deprecation, and data-sharing interruptions.
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Maintain compliance and consent standards across all customer interactions, regardless of browser limitations.
“Think of server-side infrastructure as your fortified data highway—secure, reliable, and immune to privacy-related traffic jams.” -Lindsey Plocek, VP
Why a CDP with Server-Side Infrastructure is Critical for SaaS Companies
As cookies disappear and consent becomes mandatory, SaaS companies need more than traditional data solutions. A CDP with server-side infrastructure offers:
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Centralized ID Ownership: Fragmented data sources are costly and difficult to manage. Consolidating ID data is crucial for a streamlined customer view.
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Opportunity for Cross-Selling: Owning the ID data enables SaaS companies to expand product offerings easily.
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Unified ID Graph: Build a consistent ID graph using UTM codes, first-party data, and login information—ensuring accuracy and control over your data.
Imagine a unified ID system as a single, seamless profile of your customer, empowering cross-sell and upsell opportunities across products.
What is Blotout’s CDP for SaaS?
Blotout’s Customer Data Platform (CDP) is purpose-built for the specific needs of SaaS companies. Unlike traditional CDPs, Blotout’s solution provides:
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Single-Tenant Edge Infrastructure: With dedicated resources for each customer, companies gain enhanced privacy and scalability.
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Zero-Code Server-Side Integration: Blotout’s platform enables quick tagging without the need for coding expertise, making it accessible for all teams.
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API-Driven Flexibility: Compatible with major platforms like Shopify, WooCommerce, Salesforce, and Magento, Blotout’s CDP integrates seamlessly with existing systems.
Incorporating Blotout’s CDP means immediate, scalable integration with no code required—ideal for SaaS companies needing fast, compliant solutions. -Mandar Shinde, Founder, Blotout
Go Live in 3 Simple Steps
Blotout’s CDP is built to be flexible and easy to deploy, thanks to its zero-code API options. Compatible with popular platforms, it’s designed to help you take control without a significant engineering investment.
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Sign Up on our Edge service providers.
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Integrate with our API and configure your system in minutes.
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Launch Your Server-Side Tags across 60+ applications, including options like Meta C-API and TikTok Event streams.
Want a quick start? Blotout’s CDP lets you go from sign-up to launch in record time, providing real-time data insights in minutes.
Ready for AI and Scale: Real-Time Data Processing and High-Volume Support
Blotout’s real-time data capabilities are built for the demands of enterprise-level operations. Legacy CDPs often rely on “data at rest” models, limiting their ability to make instant decisions. Blotout’s server-side system overcomes these challenges with:
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Edge-Based Vectorization for ultra-fast data processing.
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High Transaction Processing Speed (TPS): Handles over 30,000 transactions per second, supporting scalability.
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Instant API Access: Provides real-time data availability in sub-100 ms, enabling instant insights and decision-making.
With Blotout’s real-time capabilities, data isn’t just stored—it’s actionable and instantly accessible.
Competitive Edge: Blotout vs. Traditional CDPs
How does Blotout’s CDP stack up against Rudderstack, Segment.io, and Snowplow?
Blotout combines scalability, real-time data access, and zero-code deployment—features designed to empower SaaS companies as they grow.
Blotout’s CDP: Designed to Scale with SaaS Needs
Blotout’s architecture supports rapid scaling and integrates directly with the privacy demands of modern SaaS companies. Our system includes:
- Real-Time API Access: Always-on data insights for immediate actions.
- Edge-Based Vectorization: Secure and efficient data processing that scales with demand.
- Compliance Assurance: Dedicated edge workers that prioritize data privacy and control.
Adapt or Become Obsolete: Your Next Move in the Privacy-First Era
The internet is evolving quickly, and SaaS companies can no longer rely on cookie-based data collection. Blotout’s CDP for SaaS offers a future-ready solution that addresses privacy, scalability, and data control, all in one package.
Ready to take your SaaS data strategy to the next level?
Book a demo today and see how Blotout can future-proof your data infrastructure.