Introducing Blotout EdgeTag Infrastructure-as-a-Service
Blotout’s EdgeTag has already powered embedded Shopify partners and is now expanding as a common server-side platform for D2C brands and SaaS partners.
With this launch, any partner can deploy server-side pixels and client-side code—without needing to rebuild or manage custom infrastructure.
What’s the Big Deal About Server-Side Pixels?
Server-side pixels replace fragile client-side integrations with robust APIs.
Instead of relying on cookies and browser tracking, Blotout enables:
- Secure data transmission
- API-driven feeds to Meta, TikTok, Google Ads, GA4, Klaviyo, and 50+ other channels
- Unified, consent-aware event handling
In short, SaaS companies and merchants can deploy enterprise-grade infrastructure with zero code.
Key Features of Blotout Infrastructure
- Unified event system — Use Blotout’s standard events or your own tagless support. Events are normalized across platforms.
- Zero-code deployment — Deploy pixels, APIs, and event transforms without managing code. Use Blotout’s pre-built apps or white-label tools.
- Real-time streaming — Data delivered within seconds via 1,600+ Cloudflare edges, geo-IP policed and compliance-checked.
- Consent mode built-in — Interpret and enforce consent in real time, mapped to long-lived server-side IDs.
- CDP as a service — Out-of-the-box connectors for Meta C-API, TikTok, Google Ads, GA4, Klaviyo, and more.
Infrastructure Deployment Options
- Self-hosted (preferred) — Deploy via Terraform to your own cloud stack, maintaining full control
- Managed — Let Blotout handle infrastructure management
Supported via:
- Shopify Web Pixels SDK
- WooCommerce (WordPress plugin)
- Salesforce Commerce Cloud
- Magento, BigCommerce, and more
Why Work with Blotout?
Blotout infrastructure allows SaaS providers to focus on building differentiating features instead of spending years solving for cookies, consent, and compliance.
Advantages:
- Scalable, proven with 500+ merchants
- Supports every D2C platform, not just Shopify
- Zero-code setup in under 30 minutes
- Built-in CDP functionality for event streaming & segmentation
Build vs. Buy: Why Licensing Wins
Buy (License/White Label)
- Ready in 2 weeks
- No upfront cost
- Already battle-tested
- Covers all platforms
Build
- 6–24 months of engineering
- Requires 4–6 engineers
- Constant maintenance
- High costs
Blotout believes SaaS firms should build differentiating features and license infrastructure commodities.
Who Should Reach Out?
SaaS companies needing:
- Server-side pixel feeds (Meta, TikTok, GA4, Klaviyo, etc.)
- ID management
- Consent mode hooks
- Client + server-side synchronized fires
- Lightweight SDKs for Shopify, SFCC, WordPress
Why Blotout Is Opening Infrastructure to Everyone
Blotout recognizes that:
- Server-side pixels are becoming universal
- SaaS growth is slowed by Shopify lock-in
- Merchants need common IDs across platforms
- Redundancy in infrastructure drives costs across providers
By offering a shared infra layer, Blotout reduces cost, improves speed, and scales merchant adoption.
White Label Options & Use Cases
Blotout’s infrastructure is fully white-labelable.
Current deployments already support 400+ merchants across six white-label partners.
Use cases include:
- First-party CDP integrations
- Consent-enforced API feeds
- Real-time audience streaming for mid-funnel tools
FAQs
Q1: Is Blotout competing with SaaS partners?
A1: No. Blotout provides infrastructure as a service. Partners build differentiating applications on top.
Q2: Can I self-host the infrastructure?
A2: Yes — Blotout supports Terraform deployments for customer-owned clouds.
Q3: How long does setup take?
A3: Most partners go live in under 2 weeks, with zero-code deployment.
Q4: How many channels are supported?
A4: 50+ pre-built connectors including Meta, TikTok, Google Ads, GA4, and Klaviyo.
Q5: Can I white-label this?
A5: Yes — Blotout’s infra is designed for white-label SaaS adoption.