The first-party data infrastructure for performance marketing

Complete data capture and signal optimization for high-growth brands

Imagine recovering 30-50% more conversions and seeing your true ROAS in under 7 days.
Performance marketers at scaling brands use Blotout's server-side infrastructure to restore the measurement accuracy that privacy changes destroyed—capturing, cleaning, and activating the first-party signals that make your campaigns profitable again
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Finally, data infrastructure built for performance marketers

Blotout is the server-side tracking platform that replaces your broken pixels with bulletproof data capture
Built specifically for performance marketers at scaling brands who need accurate attribution and clean signals to drive profitable growth.

While traditional CDPs charge six figures for features you'll never use, and basic tracking tools barely scratch the surface, Blotout delivers the precise data infrastructure you need to make Meta, Google, and every other channel work harder
Optimize on full data
See every customer journey from first click to lifetime value
Our persistent ID Graph creates unified customer profiles that survive cookie deletion, device switching, and iOS restrictions—connecting every touchpoint from first ad click through repeat purchases. Your campaigns finally see true ROAS and optimize on complete data instead of fragments.
Lifetime tracking captures the full journey, not just last-click
Persistent ID Graph maintains customer identity across all devices and browsers
Identity resolution engine connects anonymous visitors to known customers
Modify signals on-the-fly
Activate the exact audiences and events your campaigns need to scale
Our powerful transformation plugins modify signals on-the-fly—turning purchases into new vs. returning customer events, filtering by first-click attribution, or creating category-specific conversions. Your ad platforms receive the precise signals they need to find profitable customers, not just more conversions

Real-time transformation

Real-time transformation customizes signals for each platform's algorithm

Custom audience builders

Custom audience builders segment by any combination of behaviors and attributes

Flexible webhook integrations

Flexible webhook integrations connect proprietary tools and internal systems
Zero code installation
Enterprise-grade infrastructure without the enterprise timeline
Our zero-code installation works instantly with Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud and custom stores—one click activates server-side tracking across your entire stack. Start capturing better data today and scale profitably next week, not next quarter
One-click installation for major ecommerce platforms
White-glove setup by senior data engineers, not junior consultants
Self-hosting option available for maximum data control
Clean signals, zero compliance risk
Eliminate bot traffic while maintaining complete compliance
Our enterprise-grade bot protection powered by Cloudflare WAF automatically filters sophisticated bot traffic before it corrupts your signals. Meanwhile, native consent management integrations ensure every byte of data respects customer choices—giving you clean signals, better optimization, and zero compliance risk

ML-powered bot detection

ML-powered bot detection blocks invalid traffic at the infrastructure level

Built-in consent management

Built-in consent management with automated enforcement across all channels

GDPR/CCPA compliant

GDPR/CCPA compliant with complete audit trails and data sovereignty
Integrations

Connect everything. Optimize everywhere.

55+ native integrations that actually work together
Your data shouldn't live in silos. Blotout automatically streams clean, enriched customer signals to every platform in your stack—each formatted precisely for that platform's requirements