Introduction
In the fast-paced world of e-commerce, growth and performance marketers rely heavily on Meta to drive new customers and revenue.
But inaccurate pixel data often leads to wasted spend and poor attribution.
This case study explores how switching to Blotout’s first-party data infrastructure resulted in a 27% increase in one-day click ROAS compared to using Shopify’s native pixel integration.
The Challenge: Inaccurate Pixel Data
As Eli, a performance marketing leader, explains:
“Marketers don’t really know what’s happening with their Meta pixels.”
Standard pixel integrations often deliver incomplete or inaccurate signals, lowering Event Match Quality (EMQ) scores.
The result?
- Poor targeting
- Inefficient optimization
- Lower ROI
The Blotout Solution: First-Party Data Infrastructure
Blotout solves these problems by ensuring that all website data is securely collected and transmitted as first-party data.
Instead of relying on fragile cookie-based pixels, Blotout provides Meta with complete, high-quality signals, enabling:
- Better audience matching
- Stronger EMQ scores across PageView, ViewContent, and AddToCart
- Improved ad targeting for both prospecting and retargeting
Methodology: A Structured Split Test
To test Blotout’s impact, Eli ran a structured experiment:
- Set up a new pixel with Blotout alongside the existing Shopify pixel
- Created two identical campaigns in Meta—using the same budgets, audiences, and creatives
- Split-tested the campaigns in-platform
- Monitored results over 2–4 weeks across Meta, Google Analytics, and third-party attribution tools
Results: 27% Increase in ROAS
The results were clear:
- 27% increase in one-day click ROAS with Blotout
- Substantial improvements in EMQ scores across key events
- More accurate attribution and reporting in Meta
Eli summarized it best:
“This is above and beyond what I expected. It’s an easy game-changer for all e-commerce brands.”
Key Takeaways for E-Commerce Brands
- Better ROAS — Blotout’s infrastructure consistently delivers higher ROAS by improving the quality of data Meta receives
- Improved targeting — Stronger EMQ scores mean Meta can better match events to real users, enhancing both prospecting and retargeting
- Cross-channel value — Blotout integrates with 55+ channels, not just Meta—so improved data flows everywhere
- Future-proof solution — As cookies deprecate and privacy laws tighten, first-party data pipelines are essential
Conclusion: Why Blotout Is a Game-Changer
By switching from Shopify’s standard pixel to Blotout, e-commerce brands can unlock:
- Higher ROAS
- Better targeting
- More accurate attribution
For performance marketers under pressure to deliver results, Blotout provides the infrastructure to make every ad dollar work harder.
Schedule a demo today to see how Blotout can boost your Meta ad performance.
FAQs
Q1: How does Blotout improve Meta performance compared to Shopify’s pixel?
A1: Blotout provides complete first-party data, leading to stronger EMQ scores and better user matching on Meta.
Q2: Is Blotout only for Meta ads?
A2: No — Blotout supports over 55+ channels, ensuring consistent data quality across your entire marketing stack.
Q3: Do I need technical resources to set up Blotout?
A3: No — Blotout integrates quickly with Shopify and other e-commerce platforms with minimal developer effort.
Q4: What ROI can I expect from switching to Blotout?
A4: While results vary, brands in this case study saw a 27% increase in ROAS and substantial improvements in targeting efficiency.