D2C Brands are going Global and going Local all the same
D2C companies are going global and going offline [ retail ]. Today we announce support for three key features by launching our GEO Pixel;
- GEO based Pixels: Customers can now split their regions so local marketing teams can operate in their local accounts
- Offline C-API: Customers that have retail stores and want to attribute offline sales as offline can now do this with no code data pipelines
- Currency Conversion: At times public companies want all of their data and marketing attribution managed as a single currency, across regions.
Solving for GEO based Pixels
Blotout Edgetag is an Edge hosted server side infrastructure; when we introduced smart placement with Cloudflare, it was pretty easy to isolate data for consumers in a region and keep them there for fast access.
Today, we expand that capability to pixels, where you can now split your site traffic by region enabling not just consumers but your local marketing teams to get access to their own audiences in their own marketing channels.
How does this work?
- Create a new Meta channel
- Select region [ country or continents or any combo ] to isolate pixel fires
- Setup your destination configuration
- Done
Figure: The Easy Selection grid
Solving for Offline C-API Purchases
Like with any other data pipeline expansion, we are now supporting automated POS pipelines for Shopify customers to be able to fire offline purchases automatically. We run an Airflow job to enable this and customers just have to configure their offline stores/channels within Shopify.
How does it work?
- Go to our configuration tool
- Select CRM
- Select stores to run online vs offline
- Done
Solving for Currency Conversion
We have had a lot of companies who struggle with reporting with dynamic currencies globally in their financials and would love to get one common currency on all of their spending and reporting. You can convert currencies on the fly (per event) or set a static currency.
How does it work?
- Schedule meeting with your AM
- Ensure you know you have your currency transform
- AM can update/save configuration
- Ensure 2 parties are talking through as currency is adjusted
