Their Objective : Scaling Customer Acquisition
Scaling An Acquisition Strategy Across Channels
Before implementing Blotout’s first-party data infrastructure, Black Rifle Coffee dealt with:
- Poor tracking of channel performance across Amazon, TikTok, and more
- Internal Salesforce stack complexities which impacted data hygiene
- Cost spikes on running Meta ads, without a way to know where to invest or divest
The Solution
Driving Smarter Growth with First-Party Data With Blotout’s help, Black Rifle Coffee:
- Poor tracking of channel performance across Amazon, TikTok, and more
- Internal Salesforce stack complexities which impacted data hygiene
- Cost spikes on running Meta ads, without a way to know where to invest or divest
The Results
Fueling Growth with Insights
- Improved event matching on Meta
- Improved retargeting efficiency
- Migrated to Shopify & Klayvio for better lifecycle marketing and retention efforts
- Revamped winback & cross-sell efforts through Blotout’s integration with Rebuy
- Invested in high Average Order Value (AOV) speciality coffee & DTC exclusives which were integrated into promotional strategies across both brick-and-mortar and digital channels, boosted with Blotout
