Their Objective
Unlocking Higher Match Quality with Blotout
By implementing Blotout's first-party data infrastructure, Caden Lane aimed to:
- Improve Meta Event Match Quality (EMQ) scores for better ad performance.
- Drive higher new customer acquisition while increasing marketing efficiency.
- Extend cart retention beyond the industry standard to reduce lost revenue opportunities.
The Solution
Unlocking Higher Match Quality with Blotout
By leveraging Blotout's first-party data infrastructure, Caden Lane achieved:
- A persistent, privacy-compliant user ID that improved Meta EMQ scores, leading to better audience targeting.
- The ability to unlock incremental event matches and extend cart retention from 7 days to 120+ days.
- A seamless integration with platforms like TikTok, Attentive, and Klaviyo, ensuring a unified customer data strategy.
- A significant boost in new customer acquisition while maintaining efficiency in ad spend.
The Results
Scalable & Measurable Growth
- +30% Increase in EMQ Scores → Enhanced audience targeting and more efficient campaigns.
- +20% Increase in New Customer Acquisition → More successful conversions at a lower cost.
- $38K in Lost Revenue Recovered Weekly → Bringing Shopify carts server-side led to 366 additional purchases every week.
- 13.8K High-Intent Emails Recovered Annually → Prompting shoppers to restore abandoned carts due to cookie expiration helped capture thousands of new emails for remarketing.
