Their Objective
Enhance Data Accuracy & ROI
True Classic, a leading premium men’s apparel brand, aimed to improve customer data accuracy and increase ROI on their Klaviyo marketing flows.
The Solution
Blotout was implemented, equipping True Classic with a persistent user ID that’s never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.
The Results
Audience + Revenue Increase
EMQ scores increased, resulting in more successful conversions at lower costs. Hash match rates rose significantly:
- Page View: 12.2% → 31.1%
- View Content: 9.3% → 27.4%
- Add to Cart: 22% → 45.3%
Attributed conversions also improved:
- View Content: +15.8%
- Add to Cart: +15.2%
- Purchase: +9.8%
These improvements are directly attributed to Blotout's enhanced data accuracy and Conversions API quality.
