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AgelessRx

AgelessRx strengthens Meta signal quality by 60%, drives more efficient ad spend

AgelessRx
Their Objective
Scaling Meta Ad Performance While Staying Privacy Compliant
AgelessRx, a fast-growing telehealth platform, ran into critical challenges such as:
  • ❎ Weak EMQ signal (~5), limiting Meta’s optimization effectiveness
  • ❎ Duplicate events from disconnected server and client data, which hurt attribution accuracy
  • ❎ Delays in creative testing due to inconsistent signal reliability
  • ❎ Needing to future-proof against Meta’s evolving privacy and compliance requirements

AgelessRx knew they needed a more unified, future-proof approach to improve signal quality and unlock growth across Meta.

“Even before Meta’s new health restrictions, we had a signal strength problem. Meta’s CAPI helped, but it wasn’t unified. That’s where Blotout came in.”

The Solution
Laying the Foundation for Scalable, Privacy-Compliant Growth
With Blotout’s help, AgelessRx:
  • ✅ Increased EMQ score from ~5 to 7–8, enabling more efficient Meta delivery
  • ✅ Improved CAC efficiency by 10–20% through higher-quality targeting and attribution
  • ✅ Doubled Meta ad spend in Q1 with confidence in performance data
  • ✅ Moved away from 1-day view attribution, focusing on high-LTV customer segments
AgelessRx
AgelessRx
The Results
Driving Performance at Scale with Trusted Signal Quality
Within one fiscal quarter of using Blotout, AgelessRx:
  • ✅ Increased EMQ score from ~5 to 7–8, enabling more efficient Meta delivery
  • ✅ Improved CAC efficiency by 10–20% through higher-quality targeting and attribution
  • ✅ Doubled Meta ad spend in Q1 with confidence in performance data
  • ✅ Moved away from 1-day view attribution, focusing on high-LTV customer segments

'With a unified data foundation and stronger signal integrity, AgelessRx unlocked the scale, efficiency, and confidence needed to grow sustainably on Meta—without compromising on compliance.'

AgelessRx
“Once the foundation was in place with Blotout’s help, we could trust the data. That unlocked everything else. Once the data’s right, then the fun begins—creative testing, campaign optimization, and customer journey mapping.”
AgelessRx
Alex Meakin
Head of Growth, AgelessRx
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