Black Rifle Coffee cuts acquisition costs and invests in Average Order Value (AOV) with Blotout
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Their Objective
Scaling Customer Acquisition
Scaling An Acquisition Strategy Across Channels
Before implementing Blotout’s first-party data infrastructure, Black Rifle Coffee dealt with:
❎ Poor tracking of channel performance across Amazon, TikTok, and more
❎ Internal Salesforce stack complexities which impacted data hygiene
❎ Cost spikes on running Meta ads, without a way to know where to invest or divest
The Solution
Blotout EdgeTag
Driving Smarter Growth with First-Party DataWith Blotout’s help, Black Rifle Coffee:
✅ Poor tracking of channel performance across Amazon, TikTok, and more
✅ Internal Salesforce stack complexities which impacted data hygiene
✅ Cost spikes on running Meta ads, without a way to know where to invest or divest
The Results
Fueling Growth with Insights
Driving Smarter Growth with First-Party Data
With Blotout’s help, Black Rifle Coffee:
✅ Improved event matching on Meta
✅ Improved retargeting efficiency
✅ Migrated to Shopify & Klayvio for better lifecycle marketing and retention efforts
✅ Revamped winback & cross-sell efforts through Blotout’s integration with Rebuy
✅ Invested in high Average Order Value (AOV) speciality coffee & DTC exclusives which were integrated into promotional strategies across both brick-and-mortar and digital channels, boosted with Blotout’s edgetag
Within 24 to 48 hours of plugging in Blotout, you’ll see real efficiency in your ad spend—better returns, stronger performance, and more accurate tracking.
Donny Jensen
CMO, Black Rifle Coffee
Are you ready to recover lost revenue & improve conversions?
Discover the transformative power of Blotout. Take the first step towards unlocking your revenue potential and start your journey with Blotout today.
