Caden Lane Boosts New Customer Acquisition on Meta by 20% with Blotout

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Their Objective

Unlocking Higher Match Quality with Blotout

By implementing Blotout’s first-party data infrastructure, Caden Lane gained:

✅ Improve Meta Event Match Quality (EMQ) scores for better ad performance.
✅ Drive higher new customer acquisition while increasing marketing efficiency.
✅ Extend cart retention beyond the industry standard to reduce lost revenue opportunities.

The Solution

Unlocking Higher Match Quality with Blotout

By implementing Blotout’s first-party data infrastructure, Caden Lane gained:

✅ A persistent, privacy-compliant user ID that improved Meta EMQ scores, leading to better audience targeting.
✅ The ability to unlock incremental event matches and extend cart retention from 7 days to 120+ days.
✅ A seamless integration with platforms like TikTok, Attentive, and Klaviyo, ensuring a unified customer data strategy.
✅ A significant boost in new customer acquisition while maintaining efficiency in ad spend.

The Results

Scalable & Measurable Growth

✅ +30% Increase in EMQ Scores → Enhanced audience targeting and more efficient campaigns.
✅ +20% Increase in New Customer Acquisition → More successful conversions at a lower cost.
✅ 38K Lost Revenue Recover Every Week → Bringing Shopify carts server-side led to 366 additional purchases every week
✅ 13.8K High Intent Emails Recovered Annually → Prompting shoppers to restore their lost shopping carts due to cookie expiration helped collect thousands of new emails for remarketing

Blotout has transformed our approach to data quality and the ROI of our customer acquisition efforts. The ability to uncover incremental events and extend our window into the customer journey has given us unprecedented insights into how to improve our audiences and marketing efforts. Their responsive support team and real-time analytics have been a game-changer for our business.

Katy Mimari

Founder & CEO, Caden Lane

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