Impacted Dental Wellness Brand Drives 10% incremental new customer sales with Blotout

How First-Party Data & Smarter Retargeting Drive Growth

Their Objective

Capturing Lost Data & Maximizing Ad Efficiency

A leading wellness brand set out to improve customer acquisition, reduce lost revenue, and maximize the effectiveness of its paid marketing channels. The team faced key challenges:

✅ Lost data points—Customers checking out on two different store fronts with different subdomains were disappearing from tracking.
✅ Restrictions on advertising data—Being classified as a health & wellness brand on Meta threatened their ability to send critical purchase data for ad optimization.
✅ Inability to trigger personalized marketing—Klaviyo campaigns lacked granular event triggers due to missing data.
With Meta tightening restrictions and audience tracking becoming increasingly difficult, the company needed a solution that would preserve its ability to reach and convert high-intent buyers.

The Solution

Unlocking Incremental Event Matches & Smarter Targeting with Blotout

By implementing Blotout’s first-party data infrastructure, the brand was able to:

✅ Recover lost data from its secondary checkout system, enabling complete visibility into customer purchase behavior.
✅ Continue sending critical purchase data to Meta, despite new health & wellness restrictions that would have otherwise limited its ad performance.
✅ Improve match rates across Facebook and Klaviyo, unlocking new audience targeting and increasing conversion potential.
✅ Trigger personalized email campaigns in Klaviyo, leveraging customer data points that were previously inaccessible.

What is the Meta Health & Wellness Restriction, and Why Does It Matter?

In early 2025, Meta introduced stricter controls for advertisers in the health & wellness category, limiting what customer data could be used for ad targeting. Without a compliant workaround, brands risked seeing their Meta advertising effectiveness drop by 70-80%. Blotout enabled this brand to retain advertising effectiveness, preserving high-performing audience targeting.

The Results

Scalable & Measurable Growth

✅ +20% Increase in Meta Event Match Quality (EMQ) Scores → More accurate tracking and better audience recognition.
✅ +10% Increase in New Customer Conversions → Higher engagement and improved return on ad spend.
✅ $2000 in Lost Revenue Recovered Weekly → Bringing carts server-side drove more purchases each week
✅ Thousands Reduction in Wasted Ad Spend → Smarter budget allocation toward high-value conversions.

Blotout offers an extremely flexible and customized approach to graphing customer data points and feeding them back to Meta, Klaviyo, and Google, which has been a game-changer. We can now trigger highly specific email campaigns in Klaviyo based on data only available through Blotout—something we could never do before.

CEO of a Leading Wellness Brand

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