Pura Vida drives 300% incremental Klaviyo flows usingBlotout
2.4x
additional viewed product segments
3.5x
additional add to cart segments
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Their Objective
More sales from emails
Pura Vida, a company that sells hand-crafted bracelets and jewelry, looked to achieve more sales from their Klaviyo email marketing flows.
The Solution
Blotout EdgeTag
Deploy Blotout to restore customer identity to pre-iOS 14 levels and recapture the returning customers Klaviyo missed due to cookie loss.
The Results
Audience + Revenue Increase
The A/B test demonstrated just how much cookie loss had impacted Pura Vida’s business. With Blotout, key audiences increased significantly and revenue from email marketing flows doubled.
Blotout was so easy to set up and delivered an immediate lift to our event match quality score – over 30% in the first hour. This dramatically improved our ad performance, with better attribution leading to smarter ad optimization. Thanks to Blotout, our ROAS is up 100%.
Deirdre Kelly
Director of Acquisition at Pura Vida Bracelets
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