True Classic generates 18% incremental Klaviyo revenue using Blotout within 60 days
$344,382
incremental revenue
18.07%
revenue lift
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Their Objective
More sales from emails
True Classic, a leading premium men’s apparel brand, aimed to improve customer data accuracy and increase ROI on their Klaviyo marketing flows.
The Solution
Blotout EdgeTag
Blotout was implemented, equipping True Classic with a user ID that’s never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.
The Results
Audience + Revenue Increase
True Classic was able to capture and identify customers that Klaviyo had missed due to cookie loss. This resulted in significant increases in both the size of their audiences and the revenue earned from Klaviyo flows. Over a period of 9 weeks, Blotout-identified events accounted for 8.8% of their Viewed product events, 24% of their Added to Cart events, and 10% of their Checkout events.
Our Klaviyo flows were already highly optimized, yet Blotout still managed to deliver remarkable results. They helped us capture returning customers that Klaviyo missed due to cookie limitations, unlocking bigger audiences, expanded campaign windows, and more revenue. Don’t sleep on Blotout.
Are you ready to Revolutionize Your Marketing Performance?
Discover the transformative power of Blotout for your marketing strategies. Take the first step towards unlocking your marketing potential and start your journey with Blotout now.