+33%
page view
+23%
view content
+41%
add to cart
EMQ scores increased, resulting in more successful conversions at lower costs. Hash match rates rose for:
Page View from 12.2% to 31.1%
View Content from 9.3% to 27.4%
Add to Cart from 22% to 45.3%
In addition, attributed conversions increased for:
View Content by 15.8%
Add to Cart by 15.2%
Purchase by 9.8%
These improvements are directly attributed to Blotout's enhanced data accuracy and Conversions API quality.