True Classic attains 30% incremental EMQ scores driving 15% ROAS using Blotout
+33%
page view
+23%
view content
+41%
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Their Objective
Enhance data accuracy & ROI
True Classic, a leading premium men’s apparel brand, aimed to improve customer data accuracy and increase ROI on their Klaviyo marketing flows.
The Solution
Blotout EdgeTag
Blotout was implemented, equipping True Classic with a user ID that’s never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.
The Results
Audience + Revenue Increase
EMQ scores increased, resulting in more successful conversions at lower costs. Hash match rates rose for:
Page View from 12.2% to 31.1%
View Content from 9.3% to 27.4%
Add to Cart from 22% to 45.3%
In addition, attributed conversions increased for:
View Content by 15.8%
Add to Cart by 15.2%
Purchase by 9.8%
These improvements are directly attributed to Blotout's enhanced data accuracy and Conversions API quality.
Blotout is a game-changer. Not only did it increase our re-marketing audiences by 30%, but it also lifted our ROAS by 15%. Thanks to Blotout, our already scaled-up trajectory received an impressive boost, helping us achieve even greater success in our marketing efforts.
Are you ready to Revolutionize Your Marketing Performance?
Discover the transformative power of Blotout for your marketing strategies. Take the first step towards unlocking your marketing potential and start your journey with Blotout now.