Tumblerware drives 27% increase in ROAS with Blotout
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Their Objective
Meta Tracking & EMQ Scores
Tumblerware, a company selling rolling knife sharpeners, aimed to enhance their Meta tracking and EMQ scores with a goal of driving new customer acquisition.
The Solution
Blotout EdgeTag
Blotout was implemented, equipping Tumblerware with a user ID that’s never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.
The Results
Increase in ROAS
Together, Tumblerware and Blotout drove a 27% increase in one-day click ROAS, demonstrating Blotout's effectiveness in boosting event match quality scores for ecommerce brands.
When we A/B tested Blotout against Shopify's pixel integration, the results were undeniable. In just a few days, Blotout delivered a 27% increase in one-day click ROAS from our paid traffic on Meta.
Eli Esagoff
Head of Performance Marketing,Tumblerware
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